Great marketers are responsible for making the purchase process easy. This means that your marketing director's job is to make it easier to buy your product, either through improved packaging, efficient ordering systems or more user-friendly websites.
Marketing directors can also manage pricing strategies and promotional activities to drive sales. They seek new markets and consider customer needs to ensure that the marketing activities are consistent with business goals.
Here are some tasks that you can expect your marketing director to undertake:
Marketing directors set the tone for the marketing department, formulating strategies and then leading efforts to innovate new products or services. They obtain approval from legal departments for promotional copy, coordinate ad campaigns with media companies and ensure that promotional activities are compliant with standards.
Marketing directors attend industry events to keep abreast of trends and other information that may impact the business. They also share this information within their teams and throughout the organization as appropriate, ensuring all employees understand how these changes will affect metrics and objectives.
They direct market research efforts to gain insight into customer wants and needs, and then use this data to develop targeted marketing programs. Marketing directors also oversee the analysis of campaign results to determine their effectiveness and suggest areas for improvement.
In short, a marketing director is responsible for developing and executing an effective marketing strategy that meets the needs of the business and its customers. This can be a challenging job, but it is also very rewarding.
Do you have a question about what a marketing director does? Leave a comment and we'll be happy to answer!
Further Reading:
What Does A Marketing Director Do? (Team Of Monkeys)
What Is Marketing (Tumblr)
7 Tips For Better Marketing Materials (Blogspot)
